St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

Influence of technological, brand and human factors on attitudinal loyalty : a study on m-banking apps : a thesis submitted for the Degree of Doctor of Philosophy in Management

Ganguly, Arjun

Influence of technological, brand and human factors on attitudinal loyalty : a study on m-banking apps : a thesis submitted for the Degree of Doctor of Philosophy in Management by Arjun Ganguly - Kolkata St. Xavier's University 2025 - 139 p. H.B. 30 cm.

Includes bibliographical references and appendix

Registration No: XK01-1112-0019-20


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St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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