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Consumer behavior : bulding marketing strategy

Consumer behavior : bulding marketing strategy David L Mothersbaugh; Del I Hawjings, Susan Bardi Kleiser, Amit Mookerjee - 14th ed. - Chennai McGraw Hill 2025 - 753p. P.B.

ISBN: 9789355321503 1040.00

Subjects--Topical Terms:
consumer behavior

Dewey Class. No.: R 658.342 CON.Ed14

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