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Service marketing : integrating customer focus across the firm

Service marketing : integrating customer focus across the firm Valarie A. Zeithaml; Mary Jo Bitner,Dwayne D. Gremler, Martin Mende, G. Shainesh - 8th ed. - Chennai McGraw Hill 2025 - 615p. P.B.

includes index

ISBN: 9789364449557 1025.00

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: R 658.8 SER.Ed8

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