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Essentials of marketing analytics

Essentials of marketing analytics Joseph F. Hair; Dana E. Harrison; Haya Aijan & Atanu Adhikari - Chennai McGraw Hill c2025 - xix, 492 P.B

Includes index & glossary

ISBN: 9789355327192 925

Subjects--Topical Terms:
MARKETING ANALYSIS

Dewey Class. No.: 658.83 ESS

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