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Conceptualizing brand love and its constructing components: a study on alcoholic beverages

Mishra, Venkatesh

Conceptualizing brand love and its constructing components: a study on alcoholic beverages by Venkatesh Mishra - Kolkata St. Xavier's University 2025 - xi, 120 p. H.B. 30 cm.

Includes bibliographical references

Registration No: XK01-1112-0028-20

Subjects--Topical Terms:
PHD
THESIS
MANAGEMENT
MARKET RESEARCH
CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 / MIS(CON)

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