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Advertising management /

Batra, Rajeev.

Advertising management / Rajeev Batra; John G. Myers; David A. Aaker. - 5th ed. - New Delhi Pearson 2016 - 768p PB.

Includes index

ISBN: 978-81-775-8850-7 659.00

LCCN: 95025901

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.1 BAT(ADV)Ed5

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