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Strategic brand management

Keller, Kevin Lane

Strategic brand management building, measuring and managing brand equity Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob - 4th ed. - Noida Pearson India education service pvt ltd 2017 - 586p PB.

Includes index

ISBN: 978-93-325-4220-4 799.00

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 KEL(STR)Ed4

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