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Creating powerful brands

Chernatony, Leslie de

Creating powerful brands Leslie de Chernatony; Malcolm McDonald; Elaine Wallace - India Routledge c2011 - 483p PB.

Includes index

ISBN: 978-1-85617-849-5 895.00

Subjects--Topical Terms:
BRANDINGS

Dewey Class. No.: 658.827 CHE(CRE)Ed4

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