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Marketing communication

Smith, P R

Marketing communication : an integrated approach P R Smith; Jonathan Taylor - 4th ed. - New Delhi Kogan page pvt ltd 2005 - 696p PB.

Includes index

ISBN: 9788175542884 395.00

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.802 SIM(MAR)Ed4

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