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Service marketing

Hoffman Douglas K.

Service marketing : concepts, strategies and cases K. Douglas Hoffman; John E.G. Bateson - 5th ed. - New Delhi Cengage learning 2018 - 458p PB.

Includes index

ISBN: 9789386858771 499.00

Subjects--Topical Terms:
SERVICE MARKETING

Dewey Class. No.: 658.8 HOF(SER)Ed5

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