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Advertising and promotion : an integrated marketing communications perspective

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective George E. Belch; Michael A. Belch; Keyoor Purani - 9th ed. - Chennai Mcgraw hill education c2013 - 1016p PB.

Includes index

ISBN: 9781259026850 725.00

Subjects--Topical Terms:
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Dewey Class. No.: 659.1 BEL(ADV)Ed9

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