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Strategic brand management

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob - 4th ed. - Noida Pearson 2018 - 586p PB.

Includes index

ISBN: 9789332542204 799.00

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 KEL(STR)Ed4

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