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Television Brandcasting

Gillan, Jennifer

Television Brandcasting : the return of the content-promotion Hybrid Jennifer Gillan - New York Routledge c2015 - 275 P.B

Includes index

ISBN: 9780415841221

Subjects--Topical Terms:
BRANDING

Dewey Class. No.: R 384.55 GIL(TEL)

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