Anand, Vijay Prakash
Marketing Management : An Indian perspective Vijay Prakash Anand - 2nd ed. - Delhi Biztantra Wiley imprint 2018 - xxix; 522 P.B
Chapter 1: Overview of Marketing
Chapter 2: Market Oriented Strategic Planning
Chapter 3: Marketing Environment
Chapter 4: Marketing Research
Chapter 5: Consumer Markets
Chapter 6: Business Markets
Chapter 7: Segmentation, Targeting and Positioning
Chapter 8: Competition
Chapter 9: Brand
Chapter 10: Product
Chapter 11: Services Marketing
Chapter 12: Price
Chapter 13: Place
Chapter 14: Promotion-Integrated Marketing Communications
Chapter 15: Rural Marketing
Chapter 16: International Marketing
Chapter 17: Green Marketing
Marketing Insight References
Index
9789351198253 499
MARKETING MANAGEMENT
658.8 ANA(MAR)Ed2
Marketing Management : An Indian perspective Vijay Prakash Anand - 2nd ed. - Delhi Biztantra Wiley imprint 2018 - xxix; 522 P.B
Chapter 1: Overview of Marketing
Chapter 2: Market Oriented Strategic Planning
Chapter 3: Marketing Environment
Chapter 4: Marketing Research
Chapter 5: Consumer Markets
Chapter 6: Business Markets
Chapter 7: Segmentation, Targeting and Positioning
Chapter 8: Competition
Chapter 9: Brand
Chapter 10: Product
Chapter 11: Services Marketing
Chapter 12: Price
Chapter 13: Place
Chapter 14: Promotion-Integrated Marketing Communications
Chapter 15: Rural Marketing
Chapter 16: International Marketing
Chapter 17: Green Marketing
Marketing Insight References
Index
9789351198253 499
MARKETING MANAGEMENT
658.8 ANA(MAR)Ed2