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Public relations

Wilcox, Dennis L.

Public relations : strategies and tactics Dennis L. WIlcox, Glen T. Cameron - 9th ed. - Noida Pearson c2009 - 612p PB.

Contains:
Chapter 1: What is Public Relations?
Chapter 2: The Evolution of Public Relations
Chapter 3: Ethics and Professionalism
Chapter 4: Public Relations Departments and Firms
Chapter 5: Research
Chapter 6: Program Planning
Chapter 7: Communication
Chapter 8: Evaluation
Chapter 9: Public opinion and Persuasion
Chapter 10: Conflict Management : Dealing with Issue ,Risk
Chapter 11: Reaching a Multi culture & Diverse Audience
Chapter 12 Public Relation and Law
Chapter 13 New Technology in Public relation
Chapter 14 News Releases, Media Alerts, and Pitch letters
Chapter 15 Radio, Television and the web
Chapter 16 Media Interviews, News Conference and Speeches
Chapter 17 Corporations
Chapter 18 Politics and Government
Chapter 19 Global Public Relations
Chapter 20 Non-Profit Organizations
Chapter 21 Education
Chapter 22 Entertainment, Sports, and Travel

ISBN: 9788131727430 795.00

Subjects--Topical Terms:
PUBLIC RELATION

Dewey Class. No.: R 659.2 / WIL(PUB)Ed9