Quantitative methods in media and communication /
Quantitative methods in media and communication /
edited by Mark Verboord
- New Delhi Sage 2014.
- 429p PB.
Contents
Introduction
1. Why is my Evil Lecturer Forcing me to Learn Statistics ?
2. Regression
3. Logistic Regression
4. Comparing Several Means: Anova [ GLM 1]
5. Exploratory Factor Analysis
6. Introduction to online survey
7. Planning the digital survey
8. Sampling
9. Writing survey questions
10.Research Design: Experiments and Experimental Thinking
11. Measurement Techniques
12. Reliability
5. E
9781446294345 5407.00
SOCIAL INTERACTION
COMMUNICATION
R 302.207 QUA
Contents
Introduction
1. Why is my Evil Lecturer Forcing me to Learn Statistics ?
2. Regression
3. Logistic Regression
4. Comparing Several Means: Anova [ GLM 1]
5. Exploratory Factor Analysis
6. Introduction to online survey
7. Planning the digital survey
8. Sampling
9. Writing survey questions
10.Research Design: Experiments and Experimental Thinking
11. Measurement Techniques
12. Reliability
5. E
9781446294345 5407.00
SOCIAL INTERACTION
COMMUNICATION
R 302.207 QUA