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McQuail, Denis

McQuail's mass communication theory Denis McQuail - 6th ed. - New Delhi Sage 2010 - 621 PB

Part 1 Preliminaries
1. Introduction to the Book
2. The Rise of Mass Media
Part 2 Theories
3. Concepts and Models for Mass Communication
4. Theory of Media and society
5. Mass Communication and Culture
6. New Media- New Theory ?
7. Normative theory of Media and Society
Part 3 Structures
8. Media Structure and Performance : Principles and Accountability
9. Media Economics and Governance
10. Global Mass Communication
Part 4 Organizations
11. The Media Organization : Pressures and Demands
12. The Production of Media Culture
Part 5 Content
13. Media Content : Issues, Concepts and Methods of Analysis
14. Media Genres and Texts
Part 6 Audiences
15. Audience Theory and Research Traditions
16. Audience Formation and Experience
Part 7 Effects
17. Processes and Models of Media Effects
18. Social-Cultural Effects
19. News, Public opinion and political communication
Part 8 Epilogue
20. The Future of Mass Communication

Includes glossary, index & reference

ISBN: 9788132105794 1095

Subjects--Topical Terms:
MEDIA
SOCIAL-INTERACTION

Dewey Class. No.: 302.23 MCQ(MCQ)Ed6