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Dogra, Balram

Rural Marketing : concepts and practices Balram Dogra; Karminder Ghuman - Chennai McGraw-Hill Education (India) Private Limited c2008 - xiv; 352 P.B

Chapter 1. Rural Marketing: A Conceptual Framework
Chapter 2. Indian Rural Market: A Brief Profile
Chapter 3. Segmentation of Rural Market
Chapter 4. Rural and Urban Markets: A Comparative Analysis
Chapter 5. Rural Marketing: Challenges and Opportunities
Chapter 6. Rural Marketing Research
Chapter 7. Rural Consumer Behaviour
Chapter 8. Rural Marketing Mix
Chapter 9. New Product Development for the Rural Market
Chapter 10. Rural Market and Product Life Cycle
Chapter 11. Rural Market and Brand Management
Chapter 12. Rural Retail Channel Management
Chapter 13. Principles of Innovation for Rural Market
Chapter 14. Marketing Strategies for Indian Rural Market
Chapter 15. Rural Marketing of MCGs
Chapter 16. Rural Marketing for Consumer Durables
Chapter 17. Rural Marketing and Financial Services
Chapter 18. Marketing of Agricultural Inputs
Chapter 19. Marketing of Agricultural Produce
Chapter 20. Agricultural Co-Operative Marketing
Chapter 21. Marketing of Rural Artisan Products
Chapter 22. E-Rural Marketing
Chapter 23. Corporate Sector in Agri-business Cultivation Processing and Retailing
Chapter 24. Organised Rural Retailing
Chapter 25. Rural Market Mapping
Chapter 26. Social Marketing: Corporate Social Responsibility in Rural Market
Chapter 27. IT for Sustainable Rural Development
Chapter 28. E-Governance for Rural India
Includes Index

ISBN: 9780070660007 725.00

Subjects--Topical Terms:
RURAL DEVELOPMENT
MARKETING

Dewey Class. No.: 380.10954 DOG(RUR)