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Media research techniques

Berger, Arthur Asa, 1933-

Media research techniques [electronic resource] / Arthur Asa Berger. - 2nd ed. - Thousand Oaks, Calif. ; London : SAGE, 1998. - 1 online resource (viii, 173 p.) : ill.

Previous ed.: 1991.

Includes bibliographical references and index.

With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies.

Specialized.

ISBN: 9781452243160 (ebook) : No price

Subjects--Topical Terms:
Mass media--Research.

LC Class. No.: P91.3 / .B386 1998

Dewey Class. No.: 302.23072

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