Normal view MARC view ISBD view

Understanding media economics

Doyle, Gillian.

Understanding media economics [electronic resource] / Gillian Doyle. - London : SAGE, 2002. - 1 online resource (vii, 184 p.) : ill.

Includes bibliographical references and index.

Gillian Doyle explains the basic concepts relevant to the study of media economics. The author considers the key industrial questions facing the media industries whilst relating economic theory to media business practices.

Specialized.

ISBN: 9781446279960 (ebook) : No price

Subjects--Topical Terms:
Mass media--Economic aspects.

LC Class. No.: P96.E25 / D69 2002

Dewey Class. No.: 302.23

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)