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Global Marketing

Hollensen, Svend

Global Marketing : A decision-oriented approach Svend Hollensen; Madhumita Banerjee - 4th ed. - Noida Pearson c2010 - xxxix, 753 P.B

Includes index & cases

ISBN: 9788131728147 879

Subjects--Topical Terms:
GLOBAL MARKETING

Dewey Class. No.: R 658.84 HOL(GLO)Ed4

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