St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

Marketing Research

Arora,Richa

Marketing Research Richa Arora, Nitin R. Mahankale - Delhi PHI c2013 - 257p PB.

• Chapter 1 Marketing Research: An Overview

• Chapter 2 Organization of Marketing Research in India

• Chapter 3 Research Plan

• Chapter 4 Research Design

• Chapter 5 Descriptive and Experimental Research

• Chapter 6 Qualitative Research

• Chapter 7 Marketing Research Process Scaling and Attitude Measurement

• Chapter 8 Overview of Sampling Methods and Sample Size Determination

• Chapter 9 Methods and Techniques of Data Collection

• Chapter 10 Data Processing and Analysis

• Chapter 11 Statistical Techniques

• Chapter 12 Statistical Packages

• Chapter 13 Report Writing

• Chapter 14 Applications of Marketing Research in Certain Areas

• Some Illustrations

Case Studies

Index



9788120346697 250.00


MARKETING

658.83 / ARO(MAR)
St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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