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Blue ocean strategy

Kim, W. Chan.; Mauborgne, Renée

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / by W.Chan Kim & Renee Mauborgne - Boston Harvard Business Review 2015 - xxiii, 287p. P.B

ISBN: 9781625274496 1250

Subjects--Topical Terms:
Blue ocean strategy
General management

Dewey Class. No.: 658.802 / KIM(BLU)

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