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Advertising and Promotion : an integrated marketing communications perspective

Belch, George E

Advertising and Promotion : an integrated marketing communications perspective George E Belch, Michael A Belch & Keyoor Purani - 12 ed. - Chennai McGraw Hill c2022 - xxxi,712 P.B

Endnotes

ISBN: 9789354600807 995

Subjects--Topical Terms:
Advertising and promotion

Dewey Class. No.: 659.1 BEL(ADV)Ed12

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