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Business to business marketing management : a global perspective

Blythe, Jim

Business to business marketing management : a global perspective Alan Zimmerman & Jim Blythe - 2nd ed. - New York Routledge c2013 - xxiv, 498 P.B

ISBN: 9780415537032 1295

Subjects--Topical Terms:
Marketing Management
Industrial marketing management

Dewey Class. No.: R 658.804 BLY(BUS)Ed2

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