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Essentials of services marketing

Essentials of services marketing Jochen Wirtz; Christopher Lovelock; Jayanta Chatterjee & Gopal Das - 3rd ed. - Noida Pearson education c2019 - 675 P.B

ISBN: 9789353435417 850

Subjects--Topical Terms:
Service-Industries Marketing

Dewey Class. No.: 658.8 ESS.Ed3

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