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Personality congruence : A study on brands brand personality congruence

Ghosh, Saugat

Personality congruence : A study on brands brand personality congruence Saugat Ghosh - Europe Lap lambert academic publishing c2022 - x, 266 P.B

ISBN: 9786204751603 7301

Subjects--Topical Terms:
BRANDING
BRAND CONGRUENCE

Dewey Class. No.: R 658 GHO(PER)

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