St. Xavier's University Library catalog

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Bhattacharya, Sreeparna

The role of social media influencers in influencing the consumer buying behavior : s study on fashion brands and influencers Sreeparna Bhattacharya guided by Manali Bhattacharya - Kolkata St.Xavier's University c2019 - 57 p. H.B.

includes bibliography

Registration No:XK01-2112-0037-0017,Mass Communication, MMR440J

Subjects--Topical Terms:
Mass Communication
Digital Media

Dewey Class. No.: R 302.231 BHA(THE)

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