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Bardhan, Trishita

Color in branding: A dominant tool for brand identity and brand recognition with a psychological impact on consumer purchase behavior Trishita Bardhan; guided by Manali Bhattacharya - Kolkata St.Xavier's University c2019 - 104 p. H.B.

Registration No:XK01-2112-0051-17, MassCommunication, MMR0J

Subjects--Topical Terms:
BRANDING
Brand name products

Dewey Class. No.: R 658.827 BAR(COL)

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