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Ad Appeals and its impact on consumer attitude and behaviour

Agarwal, Muskaan.

Ad Appeals and its impact on consumer attitude and behaviour Submitted by Muskaan Agarwal, under the guidance of Prof. Dr. Saugat Ghosh - kolkata St. Xavier’s University 2022 April - 50p. col ill; charts

Subjects--Topical Terms:
consumer behaviour

Dewey Class. No.: 658.8342 / AGA(APP)

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