To study the role of social media in shaping consumers' perception towards brands : dissertation thesis submitted to the department of commerce
Jha, Ritu
To study the role of social media in shaping consumers' perception towards brands : dissertation thesis submitted to the department of commerce Ritu Jha, guided by Sumantra Bhattacharya - Kolkata St. Xavier's University 2023 - 39p. H.B.
includes reference, annexure
Registration No:XK01-2112-0045-21, Roll No: 0019
SOCIAL MEDIA
SOCIAL CHANGE
R 302.23 JHA(TO)
To study the role of social media in shaping consumers' perception towards brands : dissertation thesis submitted to the department of commerce Ritu Jha, guided by Sumantra Bhattacharya - Kolkata St. Xavier's University 2023 - 39p. H.B.
includes reference, annexure
Registration No:XK01-2112-0045-21, Roll No: 0019
SOCIAL MEDIA
SOCIAL CHANGE
R 302.23 JHA(TO)