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Use of humour In Advertising and Its Impact on Consumer Buying Behaviour

Alam, Ayan.

Use of humour In Advertising and Its Impact on Consumer Buying Behaviour Ayan Alam. - Kolkata St. Xavier's University 2023 - 33p.

in partial fulfilment for the Degree of Bachelor of Commerce (Hons) in Finance

Subjects--Topical Terms:
Consumer Buying Behaviour
Advertising

Dewey Class. No.: 659.1 / ALA(USE)

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