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Exploring consumer perception : An analysis of the effectiveness of promotional mix strategies in influencing buying behaviour

Lakhotia, Pragya.

Exploring consumer perception : An analysis of the effectiveness of promotional mix strategies in influencing buying behaviour Pragya Lakhotia - Kolkata St. Xavier’s University 2023 - 42p.

In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Finance

Subjects--Topical Terms:
Consumer Buying Behaviour

Dewey Class. No.: 658.8342 / LAK(EXP)

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