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Impact of Brand Attributes on young consumer's purchase intention: Evidence from kolkata, India/

Jain, Priti.

Impact of Brand Attributes on young consumer's purchase intention: Evidence from kolkata, India/ Priti Jain. - Kolkata St. Xavier’s University 2023 - 35p.

In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Marketing

Subjects--Topical Terms:
consumer behaviour

Dewey Class. No.: 650 / JAI(IMP)

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