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Sensory branding and its influence on consumer purchasing behaviour/

Sarkar, Yesh Allen

Sensory branding and its influence on consumer purchasing behaviour/ Yesh Allen Sarkar. - Kolkata St. Xavier’s University 2023 - 80p.

In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Finance

Subjects--Topical Terms:
Consumer Purchasing Behaviour

Dewey Class. No.: 658.8342 / SAR(SEN)

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