Advertising (Record no. 10074)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00607nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20230810124519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230810b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781032032634 |
| Price | 1595 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | R 659.1 WHA(ADV) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wharton, Chris |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| Sub Title | : Critical approaches |
| Statement of responsibility | Chris Wharton; with a political economy of advertising chapter by Jonathan Hardy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | x, 228 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | Includes index, bibliography & application |
| 650 ## - Subject | |
| Subject | ADVERTISING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MA - Mass Communication |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 08/10/2023 | SARAT | 1595.00 | R 659.1 WHA(ADV) | UC10036 | 08/10/2023 | 10036 | 08/10/2023 | Mass Communication Reference |