Pricing strategies : (Record no. 10447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01619cam a2200241 i 4500 |
| 005 - DATE & TIME | |
| control field | 20231116124853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220610t20232023caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2022940689 |
| 020 ## - ISBN | |
| International Standard Book Number | 9781526494412 |
| Price | 5916.92 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 04 - DDC NUMBER | |
| Classification number | R 658.816 SCH(PRI)Ed2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schindler, Robert |
| 245 10 - TITLE STATEMENT | |
| Title | Pricing strategies : |
| Sub Title | harvesting product value / |
| Statement of responsibility | Robert M. Schindler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | c2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xii, 408 pages : |
| Other Details | illustrations (some color) ; P.B. |
| Dimension | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Pricing as an Element of the Marketing Mix <br/>Part I. Setting of Initial Prices<br/> Starting Points for Setting an Initial Price Assessing Value to the Customer Basic Pricing Strategies and Breakeven Analysis <br/>Part II. Modification of Existing Prices<br/> The Generalized Breakeven Formula and Its Use Predicting Price-Change Response: Economic and Competitive Factors Predicting Price-Change Response: Knowledge-Related Factors Predicting Price-Change Response: Feeling-Related Factors Empirical Measurement of Price-Change Response <br/>Part III. Developing a Price Structure<br/> Fences for Price Segmentation Time as a Price-Segmentation Fence Place as a Price-Segmentation Fence Pricing to the Less-Informed Segment Pricing of Interrelated Products <br/>Part IV. Flexible Pricing<br/> Auctions and Competitive Bidding Negotiation and Participatory Pricing Systematizing Pricing Decisions Societal Implications of Pricing |
| 650 #0 - Subject | |
| Subject | Pricing. |
| 650 #0 - Subject | |
| Subject | Marketing. |
| 650 #6 - Subject | |
| Subject | Prix |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA Referance |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 11/16/2023 | SEGMENT BOOK DISTRIBUTORS | 5916.92 | S.X.U.K | R 658.816 SCH(PRI)Ed2 | UM3726 | 11/16/2023 | 3726 | 11/16/2023 | MBA Referance | |||||
| St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/16/2023 | SEGMENT BOOK DISTRIBUTORS | 5916.92 | S.X.U.K | 658.816 SCH(PRI)Ed2 | M3724 | 11/16/2023 | 3724 | 11/16/2023 | MBA - Masters on Business Administration | |||||||
| St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/16/2023 | SEGMENT BOOK DISTRIBUTORS | 5916.92 | S.X.U.K | 658.816 SCH(PRI)Ed2.C1 | M3725 | 11/16/2023 | 3725 | 11/16/2023 | MBA - Masters on Business Administration |