Bottom-up marketing / (Record no. 10572)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00599pam a2200229 a 4500 |
| 005 - DATE & TIME | |
| control field | 20240213163430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 880803s1989 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 88008218 |
| 020 ## - ISBN | |
| International Standard Book Number | 0071008950 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 00 - DDC NUMBER | |
| Classification number | 658.8 RIE(BOT) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| 245 10 - TITLE STATEMENT | |
| Title | Bottom-up marketing / |
| Statement of responsibility | by Al Ries and Jack Trout. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xiv, 226 p. ; |
| Dimension | 21 cm. |
| Other Details | P.B. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - Subject | |
| Subject | Marketing. |
| 650 #0 - Subject | |
| Subject | Advertising. |
| 700 1# - Added Entry Personal Name | |
| Added Entry Personal Name | Trout, Jack. |
| Relator Code | auth. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Gifted |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 02/13/2024 | GIFTED BY SUBHAS ROY | S.X.U.K | 658.8 RIE(BOT) | G10591 | 02/13/2024 | 10591 | 02/13/2024 | Gifted |