Influence of family-Centric advertisement on consumer purchasing decisions: (Record no. 11421)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00768nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20240807100637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240807b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.14 |
| Book Number | CHA(INF) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chakrabarti, Haimosree. |
| 245 ## - TITLE STATEMENT | |
| Title | Influence of family-Centric advertisement on consumer purchasing decisions: |
| Sub Title | a post-pandemic analysis in India/ |
| Statement of responsibility | Haimosree Chakrabarti. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kolkata |
| Name of publisher, distributor, etc | SXUK |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 57p. |
| 500 ## - GENERAL NOTE | |
| General note | Degree of Master of Arts in MassCommunication Dept.<br/> |
| 502 ## - Desertasion Note | |
| Desertasion Note | Reg No: XK01-2112-0778-22<br/>CIN No: 22-001-01-02-0007<br/> |
| Degree | M.A.<br/> |
| Name of the Department | Dept of Mass Communication<br/> |
| Year Of Degree | 2024<br/> |
| 650 ## - Subject | |
| Subject | electronic media Advertisement |
| 700 ## - Added Entry Personal Name | |
| Relator Code | guide |
| Added Entry Personal Name | Dr. Harish Kumar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Project/Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 08/07/2024 | S.X.U.K | R 659.14 CHA(INF) | UCPD452 | 08/07/2024 | 452 | 08/07/2024 | Project/Dissertation |