A case study on Netflix's use of moment marketing for driving user engagement and increasing Brand Awareness/ (Record no. 11461)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00756nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20240813101823.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240813b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827 |
| Book Number | HAZ(CAS) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hazra, Ishani. |
| 245 ## - TITLE STATEMENT | |
| Title | A case study on Netflix's use of moment marketing for driving user engagement and increasing Brand Awareness/ |
| Statement of responsibility | Ishani Hazra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kolkata |
| Name of publisher, distributor, etc | SXUK |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 62p. |
| 500 ## - GENERAL NOTE | |
| General note | Degree of Master of Arts in Mass Communication Dept.<br/> |
| 502 ## - Desertasion Note | |
| Desertasion Note | Reg No: XK01-2112-0802-22<br/>CIN No: 22-001-01-02-0040<br/> |
| Degree | M.A.<br/> |
| Name of the Department | Department of Mass Communication<br/><br/> |
| Year Of Degree | 2024<br/> |
| 650 ## - Subject | |
| Subject | Marketing & Brand Awareness |
| 700 ## - Added Entry Personal Name | |
| Relator Code | guide |
| Added Entry Personal Name | Dr. Nitesh Tripathi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Project/Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 08/13/2024 | S.X.U.K | R 658.827 HAZ(CAS) | UCPD467 | 08/13/2024 | 467 | 08/13/2024 | Project/Dissertation |