How to succeed in a PR agency : (Record no. 11582)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01485cam a2200241 i 4500 |
| 005 - DATE & TIME | |
| control field | 20241001160426.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180808s2019 nyua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018035105 |
| 020 ## - ISBN | |
| International Standard Book Number | 9781138352674 (hardback) |
| Price | 3737.77 |
| 020 ## - ISBN | |
| International Standard Book Number | 9781138352681 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 00 - DDC NUMBER | |
| Classification number | R 659.2023 JOH(HOW) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johnson, Kristin |
| 245 10 - TITLE STATEMENT | |
| Title | How to succeed in a PR agency : |
| Sub Title | real talk to grow your career & become indispensable / |
| Statement of responsibility | Kristin Johnson and Shalon Roth. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xiv, 146 pages : |
| Other Details | illustrations ; P.B. |
| Dimension | 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents<br/>I: Why Indispensable?<br/><br/>1. About This Book<br/><br/>2. Who is This Book For<br/><br/>3. What’s in It For You<br/><br/>II: Agency Basics<br/><br/>4. Architecture of Agency Life<br/><br/>5. The Life Cycle of Business<br/><br/>6. Money Honey<br/><br/>7. Budget Basics<br/><br/>8. Staffing<br/><br/>9. Ethical Conduct<br/><br/>10. Writing Essentials<br/><br/>III. Forget Titles<br/><br/>11. A Leader at Every Level<br/><br/>12. Achieving Authenticity<br/><br/>13. Diplomacy and Persuasion<br/><br/>14. Managing Expectations<br/><br/>15. PR: Personal Relationships<br/><br/>IV: Lead the Way<br/><br/>16. Building a Team<br/><br/>17. Personal Branding<br/><br/>18. Managing Your Career<br/><br/>19. Managing the Careers of Others<br/><br/>20. Managing Client Relationships<br/><br/>V. Pay It Forward<br/><br/>21. A Message from the Authors<br/><br/>Index |
| 650 #0 - Subject | |
| Subject | Public relations |
| 650 #0 - Subject | |
| Subject | Public relations firms. |
| 700 1# - Added Entry Personal Name | |
| Added Entry Personal Name | Roth, Shalon, |
| Relator Code | auth. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Mass Communication Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 10/01/2024 | BINDINGS | 3737.77 | R 659.2023 JOH(HOW) | UC11571 | 10/01/2024 | 11571 | 10/01/2024 | Mass Communication Reference |