Advertising : (Record no. 11587)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00633cam a2200205 i 4500 |
| 005 - DATE & TIME | |
| control field | 20241001165625.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140428s2015 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014016029 |
| 020 ## - ISBN | |
| International Standard Book Number | 9780415535236 (pbk.) |
| Price | 5550.57 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 00 - DDC NUMBER | |
| Classification number | R 659.1 WHA(ADV) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wharton, Chris |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Sub Title | critical approaches / |
| Statement of responsibility | Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | x, 228 pages ; |
| Dimension | 26 cm |
| Other Details | P.B. |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 650 #0 - Subject | |
| Subject | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Mass Communication Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 10/01/2024 | BINDINGS | 5550.57 | S.X.U.K | R 659.1 WHA(ADV) | UC11566 | 10/01/2024 | 11566 | 10/01/2024 | Mass Communication Reference |