Digital Marketing (Record no. 11822)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20241111151903.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241111b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789353501532 |
| Price | 375 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 650.0546 SWA(DIG) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Swaminathan, T.N. |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Marketing |
| Sub Title | : From fundamentals to future |
| Statement of responsibility | T.N. Swaminathan & Karthik Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Cengage |
| Date of publication, distribution, etc | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xix, 270 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - Subject | |
| Subject | DIGITAL MARKETING |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Kumar, Karthik |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type | Koha collection | Koha issues (times borrowed) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/11/2024 | ANY BOOKS | 375.00 | 650.0546 SWA(DIG) C4 | M4490 | 11/11/2024 | 4490 | 11/11/2024 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/11/2024 | ANY BOOKS | 375.00 | 650.0546 SWA(DIG) C3 | M4489 | 11/11/2024 | 4489 | 11/11/2024 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/11/2024 | ANY BOOKS | 375.00 | 650.0546 SWA(DIG) C2 | M4488 | 11/11/2024 | 4488 | 11/11/2024 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 11/11/2024 | ANY BOOKS | 375.00 | R 650.0546 SWA(DIG) C1 | UM4487 | 11/11/2024 | 4487 | 11/11/2024 | MBA Referance | Reference | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/23/2024 | ANY BOOKS | 375.00 | 650.0546 SWA(DIG) C5 | M4614 | 11/23/2024 | 4614 | 11/23/2024 | MBA - Masters on Business Administration |