Contemporary Marketing (Record no. 11827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20241112110223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241112b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789355738479 |
| Price | 850 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 BOO(CON)Ed18 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boone, Louis E. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Marketing |
| Statement of responsibility | Louis E. Boone & David L. Kurtz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Cengage |
| Date of publication, distribution, etc | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xix, 399 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | Includes index, glossary & notes |
| 650 ## - Subject | |
| Subject | CONTEMPORARY MARKETING |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Kurtz, David L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type | Koha collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/12/2024 | ANY BOOKS | 850.00 | 658.8 BOO(CON)Ed18.C3 | M4500 | 11/12/2024 | 4500 | 11/12/2024 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/12/2024 | ANY BOOKS | 850.00 | 658.8 BOO(CON)Ed18.C2 | M4499 | 11/12/2024 | 4499 | 11/12/2024 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/12/2024 | ANY BOOKS | 850.00 | 658.8 BOO(CON)Ed18.C1 | M4498 | 11/12/2024 | 4498 | 11/12/2024 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/12/2024 | ANY BOOKS | 850.00 | 658.8 BOO(CON)Ed18 | M4497 | 11/12/2024 | 4497 | 11/12/2024 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 11/12/2024 | ANY BOOKS | 850.00 | R 658.8 BOO(CON)Ed18 | UM4496 | 11/12/2024 | 4496 | 11/12/2024 | MBA Referance | Reference |