Advertising media planning : (Record no. 11930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00863nam a22002777a 4500 |
| 005 - DATE & TIME | |
| control field | 20241129101318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241129b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781032192154 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 00 - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | KEL(ADV) Ed5 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, Larry D., |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising media planning : |
| Sub Title | a brand management approach / |
| Statement of responsibility | Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | ix, 301p. |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of Advertising media planning, 2015. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - Subject | |
| Subject | Advertising media planning. |
| 650 #0 - Subject | |
| Subject | Brand name products. |
| 650 #0 - Subject | |
| Subject | Marketing. |
| 700 1# - Added Entry Personal Name | |
| Added Entry Personal Name | Sheehan, Kim Bartel, |
| 700 1# - Added Entry Personal Name | |
| Added Entry Personal Name | Dobias, Lisa, |
| Relator Code | auth. |
| 700 1# - Added Entry Personal Name | |
| Added Entry Personal Name | David Koranda. |
| Relator Code | auth. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Mass Communication Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 11/29/2024 | TRIO ENT | 5926.86 | R 659.1 KEL(ADV) Ed5 | UC11985 | 11/29/2024 | 11985 | 11/29/2024 | Mass Communication Reference |