Consumer Behaviour (Record no. 11959)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01274nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20241206112743.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201218b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789332586499 |
| Price | 549 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8342 KUM(CON)Ed2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour |
| Sub Title | : The Indian Context (Concepts and Cases) |
| Statement of responsibility | S. Ramesh Kumar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc | c2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xi, 329 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | 1. Consumer Behaviour and Brands in the Indian Context <br/>2. Consumer Decision Making and Branding Strategies <br/>3. The concept of Perception and Its Impact on Marketing Strategies <br/>4. Learning Principles and Their Usefulness to Branding Associations<br/>5. The Role of Motivation and Personality Dimensions in Brand Associations<br/>6. Attitudes and Their Impact on Branding Strategies <br/>7. Diffusion Of Innovation : The Acceptance Of New Products and Brands <br/>8.The Concept of Reference Groups and Their Implications on B randing <br/>9. Dimensions of Culture and Branding <br/>10. Retailing and Consumer Behaviour Linkages to Branding <br/>Business Cases <br/>Bibliography <br/>Index <br/>Credits <br/> |
| 650 ## - Subject | |
| Subject | CONSUMER BEHAVIOUR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MA - Mass Communication |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 12/06/2024 | Any Books | 675.00 | R 658.8342 KUM(CON)Ed2 | UC12029 | 12/06/2024 | 12029 | 12/06/2024 | Mass Communication Reference | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 12/06/2024 | Any Books | 675.00 | 658.8342 KUM(CON)Ed2 | C12030 | 12/06/2024 | 12030 | 12/06/2024 | MA - Mass Communication | |||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 12/06/2024 | Any Books | 675.00 | 658.8342 KUM(CON)Ed2.C1 | C12031 | 12/06/2024 | 12031 | 12/06/2024 | MA - Mass Communication | |||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 12/06/2024 | Any Books | 675.00 | 2 | 658.8342 KUM(CON)Ed2.C2 | C12032 | 09/08/2025 | 12032 | 12/06/2024 | MA - Mass Communication | 08/25/2025 | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 12/06/2024 | Any Books | 675.00 | 2 | 658.8342 KUM(CON)Ed2.C3 | C12033 | 02/03/2026 | 12033 | 12/06/2024 | MA - Mass Communication | 02/03/2026 |