Designing brand identity (Record no. 12118)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00696nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20250107160923.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250107b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781119984818 |
| Price | 4731 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827 WHE(DES)Ed6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wheeler, Alina |
| 245 ## - TITLE STATEMENT | |
| Title | Designing brand identity |
| Sub Title | : a comprehensive guide to the world of brands and branding |
| Statement of responsibility | Alina Wheeler & Rob Meyerson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey |
| Name of publisher, distributor, etc | John Wiley & Sons |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xiii, 332 |
| Other Details | H.B |
| 500 ## - GENERAL NOTE | |
| General note | Includes index & subject |
| 650 ## - Subject | |
| Subject | BRANDING |
| -- | ADVERTISING - BRAND NAME PRODUCTS |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Meyerson, Rob |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MA - Mass Communication |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type | Koha collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/07/2025 | BHARAT | 4731.00 | 658.827 WHE(DES)Ed6 | C12297 | 01/07/2025 | 12297 | 01/07/2025 | MA - Mass Communication | ||||||
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 01/07/2025 | BHARAT | 4731.00 | R 658.827 WHE(DES)Ed6 | UC12296 | 01/07/2025 | 12296 | 01/07/2025 | Mass Communication Reference | Reference |