Media research methods : (Record no. 12127)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00813cam a2200241 a 4500 |
| 005 - DATE & TIME | |
| control field | 20250108103928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000721s2000 enk b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 00698066 |
| 020 ## - ISBN | |
| International Standard Book Number | 0761956581 |
| 020 ## - ISBN | |
| International Standard Book Number | 9780761956594 |
| Price | 7074.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 00 - DDC NUMBER | |
| Classification number | R 302.23/07/2 GUN(MED) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gunter, Barrie. |
| 245 10 - TITLE STATEMENT | |
| Title | Media research methods : |
| Sub Title | measuring audiences, reactions and impact / |
| Statement of responsibility | Barrie Gunter. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc | Sage Publications, |
| Date of publication, distribution, etc | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | vii, 314 p. ; |
| Dimension | 24 cm. |
| Other Details | P.B. |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 650 #0 - Subject | |
| Subject | Mass media |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0656/00698066-d.html">http://www.loc.gov/catdir/enhancements/fy0656/00698066-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0656/00698066-t.html">http://www.loc.gov/catdir/enhancements/fy0656/00698066-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Mass Communication Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 01/08/2025 | BHARAT BOOKS | 7074.00 | S.X.U.K | R 302.23/07/2 GUN(MED) | UC12298 | 01/08/2025 | 12298 | 01/08/2025 | Mass Communication Reference |