Principles of Marketing (Record no. 12263)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00679nam a2200205 4500 |
| 005 - DATE & TIME | |
| control field | 20250205103304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250205b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789357055215 |
| Price | 1049 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 PRI.Ed19 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| Statement of responsibility | Philip Kotler; Gary Armstrong; Sridhar Balasubramanian & Prafulla Y. Agnihotri |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | c2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxiv, 736 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | Includes index, reference & appendix |
| 650 ## - Subject | |
| Subject | PRINCIPLES OF MARKETING |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Armstrong, Gary |
| -- | Balasubramanian, Sridhar |
| -- | Agnihotri, Prafulla Y. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type | Koha collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/31/2025 | BHARAT | 1049.00 | 658.8 PRI.Ed19.C1 | M4955 | 02/05/2025 | 4955 | 02/05/2025 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/31/2025 | BHARAT | 1049.00 | 658.8 PRI.Ed19 | M4954 | 02/05/2025 | 4954 | 02/05/2025 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 01/31/2025 | BHARAT | 1049.00 | R 658.8 PRI.Ed19 | UM4953 | 02/05/2025 | 4953 | 02/05/2025 | MBA Referance | Reference |