Factors Influencing the Effectiveness of online Personalized Advertising on Buying Intentions (Record no. 12270)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00565nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20250206153331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250206b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | GHO(FAC) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ghosh, Ankita |
| 245 ## - TITLE STATEMENT | |
| Title | Factors Influencing the Effectiveness of online Personalized Advertising on Buying Intentions |
| Sub Title | : a study of the online gaming sector |
| Statement of responsibility | by Ankita Ghosh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kolkata |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 153 p. |
| 650 ## - Subject | |
| Subject | PHD |
| 650 ## - Subject | |
| Subject | THESIS |
| 700 ## - Added Entry Personal Name | |
| Relator Code | guide |
| Added Entry Personal Name | Sur, Soma |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | SXUK Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | SXU PhD Library | SXU PhD Library | Reference Section | 02/06/2025 | Thesis Submitted by Ankita Ghosh | S.X.U.K | R 659.1 GHO(FAC) | SXUKT-05 | 02/06/2025 | 1 | 02/06/2025 | SXUK Thesis |